Create.
Reach.
Impact.
We co-produce our educational cartoons with development organizations, NGOs, bilateral, multilateral, and corporates who wish to reach kids and families with specific social and behavior change messaging or learning outcomes.
OUR PROCESS
1. Human Centered Research
We research, test, and prototype ideas with kids in order to craft content that they can relate to and understand.
2. Content Co-Creation
Our world-class team produce localised and engaging storylines, top quality animation and catchy songs that communicate powerful messages in a way kids will love.
3. Distribution to Millions
We are continuously investing in scaling our distribution across both geographies and channels, including radio, TV, mobile, and print.
4. Impact Evaluation
We use the latest technologies and research methodologies to collect data for our programming, and evaluate outcomes and impact.
OUR CO-CREATION FORMATS
Short-form videos/PSAs
(about 1 – 2 minutes long)
Case Study: We partnered with Meta (formerly known as Facebook) to co-create and launch a PSA (public service announcement) on online safety in honor of Safer Internet Day.
Short-form videos/PSAs
(about 1 – 2 minutes long)
Case Study: We partnered with Meta (formerly known as Facebook) to co-create and launch a PSA (public service announcement) on online safety in honor of Safer Internet Day.
Full Episode
(20 – 30 minutes long)
Case Study: We partnered with SCANIA East Africa (a subsidiary of Scania CV AB that deals in premium buses, coaches, and trucks of all applications) to build awareness around safety issues to kids and caregivers. Our partnership resulted in the co-production of an episode on Road Safety as part of Season 5 of Ubongo Kids.
Full Episode
(20 – 30 minutes long)
Case Study: We partnered with SCANIA East Africa (a subsidiary of Scania CV AB that deals in premium buses, coaches, and trucks of all applications) to build awareness around safety issues to kids and caregivers. Our partnership resulted in the co-production of an episode on Road Safety as part of Season 5 of Ubongo Kids.
Theme throughout season
Case Study: We partnered with Templeton World Charity Foundation to co-produce season 5 of the Ubongo Kids TV and radio series that focused on teaching Utu through fun, localized edutainment. Utu is a Swahili concept of “shared humanity.” The utu-themed episodes highlight the importance of practicing Utu in our daily lives through a relatable storyline, built from the pre-research conducted with children, parents, and the community.
Theme throughout season
Case Study: We partnered with Templeton World Charity Foundation to co-produce season 5 of the Ubongo Kids TV and radio series that focused on teaching Utu through fun, localized edutainment. Utu is a Swahili concept of “shared humanity.” The utu-themed episodes highlight the importance of practicing Utu in our daily lives through a relatable storyline, built from the pre-research conducted with children, parents, and the community.
Mini Series
(Multiple Episodes)
Case Study: We partnered with the European Union in Tanzania to create a 3 episode mini-series covering consent, gender rights, and negotiation skills for the girl child! We chose these topics after conducting extensive research with girls to determine which life skills were most important for them to learn to be able to overcome challenges related to gender-based violence and unemployment.
Mini Series
(Multiple Episodes)
Case Study: We partnered with the European Union in Tanzania to create a 3 episode mini-series covering consent, gender rights, and negotiation skills for the girl child! We chose these topics after conducting extensive research with girls to determine which life skills were most important for them to learn to be able to overcome challenges related to gender-based violence and unemployment.
Difficult Decisions |
Equality for Boys and Girls
The Best Edutainment Newsletter in Africa
Our monthly newsletter, Ubongo and You, offers inspiring stories on how creativity, innovative ideas and technologies are transforming how children learn in Africa.
Join today, and become part of a network of professionals passionate about innovative solutions to Africa’s education crisis.
The Best Edutainment Newsletter in Africa
Our monthly newsletter, Ubongo and You, offers inspiring stories on how creativity, innovative ideas and technologies are transforming how children learn in Africa.
Join today, and become part of a network of professionals passionate about innovative solutions to Africa’s education crisis.
“Working with the Ubongo team has far exceeded our expectations. They have been incredibly collaborative in producing high-quality content that aligns with our goals and intensely focused on creating measurable impact on the lives of African children.”
“If you are looking to reach kids and families in Africa Ubongo has the perfect platform and content to achieve your goals. We highly recommend working with Ubongo on your next behavior change communication project.”
“Enuma had the pleasure of co-producing a series of audio books and literacy videos with Ubongo. Working with Ubongo has helped us to better support learning achievement for more children across Tanzania, and promote children’s playful and engaged learning.”
“Our partnership with Ubongo has brought disability-friendly messaging directly to kids in homes across Africa, changing generational attitudes!”
“We had a great time bringing two areas (the environment and road safety) that are important to our company to life in a fun, interactive, and educative way for the kids. It’s important that children learn about such topics early for them to be the change that the world desperately needs, and we’re glad that we partnered with Ubongo who are passionate about children’s learning, in achieving this”
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. We reach millions of families across Africa through accessible technologies like TV, radio and mobile phones.
