Scaling our reach
and impact
By 2028, Ubongo aims to help shape the learning journeys of 100 million children across Africa, equipping the next generation with the foundational literacy, numeracy, cognitive, social-emotional, and life skills needed to thrive in an increasingly complex world.
Reach
67,918,250
families across Africa watch, listen, and learn from our edutainment cartoons on TV, radio, digital and Ubongo Toolkits every week.
Last Mile
5,192,896
off-grid and underserved learners reached
by Ubongo distribution programs and partners.
Learn More
Last Mile
5,192,896
off-grid and underserved learners reached by Ubongo distribution programs and partners.
Learn More
Engagement
78/100
average net promoter score (how willing users are to promote our programs to others) across key markets (Tanzania, Kenya, and Nigeria) where we have been broadcasting in local languages for more than one year.
Engagement
78/100
average net promoter score (how willing users are to promote our programs to others) across key markets (Tanzania, Kenya, and Nigeria) where we have been broadcasting in local languages for more than one year.
Learning Outcomes
Children who watch enough of our shows, Akili and Me, show up to
13%
Numerary (+24%); Literacy (+13%); Social Emotional Learning (+13%)
Learning Outcome
Children who watch enough of our shows, Akili and Me, show up to
13%
Numerary (+24%); Literacy (+13%); Social Emotional Learning (+13%)
Inclusion
Average inclusivity ratio of
0.75
across 5 top markets. This is the metric of reach to less well off users – calculated by ratio of audience % to national % under poverty lines.
Inclusion
Average inclusivity ratio of
0.75
across 5 top markets. This is the metric of reach to less well off users – calculated by ratio of audience % to national % under poverty lines.
Languages
Ubongo’s shows are consistently reaching learners in
14
languages including Amharic, Chichewa, English, French, Hausa, IsiZulu, Juba Arabic, Kiswahili, Kinyarwanda, Kikuyu, Lingala, Luo, Sesotho, Yorub
Languages
Ubongo’s shows are consistently reaching learners in
9
languages including Amharic, Chichewa, English, French, Hausa, IsiZulu, Juba Arabic, Kiswahili, Kinyarwanda, Kikuyu, Lingala, Luo, Sesotho, Yoruba
Caregiver Engagement
98%
of caregivers surveyed in key markets report that Ubongo content has significantly improved their quality of life.
Caregiver Engagement
98%
of caregivers surveyed in key markets report that Ubongo content has significantly improved their quality of life.
We take a results-oriented approach to evaluating and improving the impact of our work as we grow across various countries and demographics in Africa, including rural non-electrified communities.
Help us increase our impact.
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. We reach millions of families across Africa through accessible technologies like TV, radio and mobile phones.
