In a new interview with CMRubinsWorld, Ubongo creators discuss edutainment strategies for transforming learning and educational performance for 440 million children in Africa.
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With a goal of reaching 15 million kids, the Tanzanian prodco is prepping content to export around the world, while also addressing the region’s education crisis.
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As Africa’s leading edutainment company, Ubongo creates fun, localised and multi-platform educational media that reaches millions of families.
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The 8th of August is ‘Nane Nane’, a day where people across Tanzania celebrate the contribution that farmers have made to society and the economy. While it’s a Tanzanian public holiday, the message of this day is relevant to all Africans – farmers are important!
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Since launching in 2015, the multiplatform company now has four YouTube channels and two key children’s properties – Ubongo Kids and Akili And Me.
With a goal of reaching 15 million kids, the Tanzanian prodco is prepping content to export around the world, while also addressing the region’s education crisis.
In Swahili: “Hakuna gender equality hata Ulaya but kuna gender equity. Kuna baadhi ya kazi zinaendana na jinsia na haziwezi kufanywa kwa usawa au ubora uleule kwa jinsia zote.” Facebook Comment
English Translation: “There is no such thing as gender equality, even in Europe, but there is gender equity. There are some jobs that are better suited for a particular gender and cannot be performed with the same level of effectiveness by all genders.” Facebook Comment
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. We reach millions of families across Africa through accessible technologies like TV, radio and mobile phones.
