In June 2015, The Tanzania Ministry of Natural Resources and Tourism, in association with WildAid and the African Wildlife Foundation, launched a new public program about the severe poaching crisis currently facing the East African nations, and to generate widespread support among civil society for the protection of elephants and other wildlife species. In 2016, Ubongo Kids is proud to partner with WildAid to raise awareness about poaching for ivory. Very large profits from this illegal activity are made in China and other consumer nations, while Tanzania is left to bear the cost. The campaign will use television, radio, social media, newspapers and magazines, billboards and videos in public spaces to reach as many members of the public as possible, including the residents of remote rural villages.

Ubongo kids are proud to join the herd with WildAid in Tanzania. In our Ubongo Kids cartoons, Tiny Tembo will show how his family can get along very well with humans. Those elephants can live harmoniously with humans forever.