Scaling our reach
and impact
By 2030, we plan to have 120 million kids across Africa learning with us, improving their cognitive, social-emotional, and life skills. To ensure that our edutainment is preparing the next generation of African kids for success in school and life, we work with research, media, and learning partners to rigorously evaluate our reach, engagement, inclusivity, and learning outcomes.
Reach
6,400,000
families across Africa watch, listen, and learn from our edutainment cartoons on TV, radio, digital and Ubongo Toolkits every week.
Underserved Learners Reach
3,452,618
off-grid and underserved learners reached
by ubongo distribution programs and partners.
Learn More
Underserved Learners Reach
3,452,618
off-grid and underserved learners reached by ubongo distribution programs and partners.
Learn More
Engagement
80/100
average net promoter score (how willing users are to promote
our programs to others) across key markets
(Tanzania, Kenya, and Nigeria) where we have been broadcasting
in local languages for more than one year.
Engagement
80/100
average net promoter score (how willing users are to promote our programs to others) across key markets (Tanzania, Kenya, and Nigeria) where we have been broadcasting in local languages for more than one year.
Learning Outcomes
Kids who watch our early childhood program, Akili and Me, show
13%
improvement in early cognitive skills including literacy and numeracy.
Learning Outcome
Kids who watch our early childhood program, Akili and Me, show
13%
improvement in early cognitive skills including literacy and numeracy
Inclusion
Average inclusivity ratio of
0.75
across 5 top markets. This is the metric of reach to less well off users – calculated by ratio of audience % to national % under poverty lines.
Inclusion
Average inclusivity ratio of
0.75
across 5 top markets. This is the metric of reach to less well off users – calculated by ratio of audience % to national % under poverty lines)
Languages
Ubongo’s shows are consistently reaching learners in
13
languages including Amharic, Chichewa, English, French, Hausa, IsiZulu,
Juba Arabic, Kiswahili, Kinyarwanda, Kikuyu, Luo, Sesotho, Yoruba
Languages
Ubongo’s shows are consistently reaching learners in
9
including Kiswahili, English, French, Hausa, Yoruba, Kinyarwanda, Chichewa, Kikuyu, and Luo.
Caregiver Engagement
98%
of caregivers surveyed in key markets report that Ubongo content
has significantly improved their quality of life.
Caregiver Engagement
98%
of caregivers surveyed in key markets report that Ubongo content has significantly improved their quality of life.
We take a results-oriented approach to evaluating and improving the impact of our work as we grow across various countries and demographics in Africa, including rural non-electrified communities.
Help us increase our impact.
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. We reach millions of families across Africa through accessible technologies like TV, radio and mobile phones.
